WHO WE ARE

About Luminary Financial Content

“How much do I need to save for retirement?”

“When should I start taking Social Security benefits?”

“Who can I turn to for help with growing and protecting my money?”

These are the questions your clients and prospects are asking and they’re searching for answers on the internet. If your financial firm’s website doesn’t have the content to address these concerns, they’ll bounce off your site – and onto a competitor’s.

Unfortunately, creating quality content is often overwhelming for financial professionals. For some, it’s the writing itself – after all, you work with numbers, not written words.

For others, it’s a lack of time. You’ve got a long list of things to do, and the last thing you want to do is add more to that list.

Or maybe you have a knack for writing and love doing it, but you want to be sure your content is polished and professional.

That’s where I come in.

When you hire me, you get someone who’s not only an experienced writer but is knowledgeable about the financial world. Someone who knows how to take complicated and complex topics and make them easy for your readers to digest. Someone who understands how to write for compliance – while also writing for your target audience.

I work with:

Financial advisors & planners

Investing firms

Registered Investment Advisors (RIAs)

Banks

Meet Amy

Financial experience and a writer’s touch

After briefly pursuing an English degree in college, Amy shifted gears to earn her bachelor’s degree in organizational communications from the University of Kansas. (Rock Chalk.) She then went on to get her MBA from Washburn University in Topeka, Kansas.

During and after grad school, Amy worked in various marketing and corporate communications roles, writing a lot of everything: newsletters, magazines, website copy, press releases and more. Her writing skills led her to a regional bank in Wichita, Kansas, where she took the helm in crafting internal and external communications for the 30-branch bank.

A few years later, Amy went to work with a financial advisor in Wichita, where she served as office manager and client coordinator. During that time, she earned her Series 6, 63 and life insurance licenses, which allowed her to work directly with clients to protect their families and prepare for retirement.

After nearly eight years in the financial world, Amy decided to combine her love for words with her knowledge and opened her financial content writing firm. Since then, she has worked with dozens of financial advisors, RIAs, investment firms and banks, crafting content for print and web publication.

In 2021, Amy was named a finalist for Freelance Excellence in the Women in Content Marketing awards. She has also been featured on the Deliberate Freelancer and Boss Questions podcast.

Why Luminary Financial Content

Firsthand industry knowledge

Amy previously held a Series 6, 63 and life insurance license, and worked in the industry for nearly a decade. Working with clients gave her direct insight into the questions people are asking, especially about retirement planning and insurance.

Writing background

Before joining the financial services industry, Amy worked in marketing and corporate communications for 10 years. She knows what works when it comes to putting words together. And unlike some financial writers, Amy understands how to translate financial-speak into language everyone can understand.

Entrepreneurially-minded

As a business owner herself, Amy knows the challenges small business owners are facing to get it all done. She has worked with dozens of independent financial advisors and RIAs to create content that matches their brand and voice, saving them time and allowing them to focus on the tasks that matter most for their business.